One of 36 companies that now sponsor Manchester United, Aon will sign an eight-year contract to brand the club's training kit and attach its name to United's Carrington training ground.
CNN: Manchester United pen new multi-million dollar Aon deal
Most of the past three years since his previously album were spent building out his personal brand so that ultimately, when this contract is over, he has control over the 50 Cent brand going forward.
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Morals clauses are typically worded in such a way as to allow a brand to immediately terminate an endorsement contract, without any penalty, should the athlete endorser act in a certain manner that would tarnish the reputation of the brand.
FORBES: Nike's Disassociation From Lance Armstrong Makes Nike A Stronger Brand
Nike, the most valuable brand in sports, has terminated its endorsement contract with 7-time Tour de France winner Lance Armstrong.
FORBES: Nike's Disassociation From Lance Armstrong Makes Nike A Stronger Brand
In a case of excellent timing, Uniqlo announced last week that it signed Scott to a multi-year contract to serve as a global brand ambassador.
FORBES: Adam Scott's Masters Win Is Boon For New Sponsor Uniqlo
Despite its wobbly start at selling branded drugs, Anexia gave King a taste for bigger gross margins: 75% for a brand drug, versus 20% or less for contract manufacturing.
Bechtel actually got a brand-new hundred-million dollar no-bid contract.
Last week, auto dealership magnate Roger Penske's bid to buy the Saturn brand fell apart just before the deal was finalized when a contract to make vehicles was rejected by the Renault board.
And Whirlpool's washing-machine factory now makes appliances under contract for Kelon, which sells them under its own brand, a reversal of the usual hierarchy between western and Chinese firms.
But starting in 2007, as HTC began rolling out more phones under its own brand, it was able to tap the strong relationships it had built as a contract manufacturer with all four of the big U.S. wireless carriers--an asset Nokia conspicuously lacked.
The contract and the money-holding mechanisms protect both parties as soundly as any brand name.
In cases like the recent split of the much wealthier Katy Perry and the quirky Russell Brand, celebs who thought their marriages would last forever chose not to sign the ironclad contract and now stand to lose millions of dollars.
FORBES: Putting Romance Before Pre-Nup Put Katy Perry's Fortune at Risk
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