To build a brand, you generally need to "contract" the brand.

而为了塑造品牌，你则更需要凝炼品牌。

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Less than a month after General Motors extended its contract to sell its Hummer brand to China's Tengzhong automaker, the General has announced that it will not complete the deal.

就在一个多月前，通用就旗下的悍马品牌和中国公司腾中进行收购谈判，而现在，通用宣布腾中收购悍马失败。

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Provision 286 of the Contract Law in China establishes a brand new system of the priority right to be repaid related with construction.

我国《合同法》第286条在建设工程合同领域确立了一项崭新的制度——建设工程承包人优先受偿权制度。

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One of 36 companies that now sponsor Manchester United, Aon will sign an eight-year contract to brand the club's training kit and attach its name to United's Carrington training ground.

CNN: Manchester United pen new multi-million dollar Aon deal

Most of the past three years since his previously album were spent building out his personal brand so that ultimately, when this contract is over, he has control over the 50 Cent brand going forward.

FORBES: 50 Cent's Career Advice: Make Your Own Business Decisions

Morals clauses are typically worded in such a way as to allow a brand to immediately terminate an endorsement contract, without any penalty, should the athlete endorser act in a certain manner that would tarnish the reputation of the brand.

FORBES: Nike's Disassociation From Lance Armstrong Makes Nike A Stronger Brand