Is the brand content on YouTube or Vimeo engaging enough to be shared?
While all the attention may give it the luster of a fad today, brand content is nothing new.
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Research has shown that people will spend up to three times longer watching shared brand content than watching content they discover through paid ad placements.
Topps must hope that its brand content seems fun to kids and a creator of brand loyalty, not a gimmick that feels more like a chore to upload.
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The second implication for marketers is in the way brand video content will be viewed.
And brand-sponsored content will potentially evolve (or revolve) to complete video programming or brand-specific gaming.
Campaigns will be executed via pre-roll ad units across AOL On's premium, brand-safe content.
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It has succeeded, in spades, because of the wide variety of quality, brand-name content it offers from trusted sources in a clean package with a great user experience.
In one case, a major content brand was notified that its PageRank had been dropped because of a nearly immeasurable, statistically insignificant, certainly inadvertent error on a few pages.
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Of users on Facebook, 58% liked a brand page in 2011 and 41% shared content about that brand on their wall.
While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.
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Visitors to the site can sort by type, grape variety, tasting notes, professional ratings, price, brand and even alcohol content.
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This will likely be discovered through innovative brand partnerships to produce content more suited to a new reality of tablet-toting cord cutters.
Social means getting content the brand paid for forwarded, irrespective of what the stuff says (or how consumers value it, if at all).
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Sure, Skittles is an easier target for the Facebook crowd, but it is an example of a brand with a clear content strategy appealing to its 15 million followers.
The grand scheme of a brand-and-content-first future got sidelined.
Essentially, a brand can (and should) be using content marketing to increase its perceived trustworthiness, thereby elevating brand equity.
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But what about the content a given brand spews out on a daily basis?
Users will be able to get all content that a brand or celebrity posts in their streams.
Together, they can help you craft compelling brand stories for your own content marketing and integrated marketing efforts.
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Ask yourself if your packaging appropriately represents you and your brand, and elevates your content to the next level.
They are interacting with content about your brand around the clock and around the world via PCs, tablets, smart phones and smart TVs.
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Instead, marketers can best reach Millennials by ensuring consumers have an easy way to create and share authentic content about their brand and products.
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An incredible sea of change in the way information is shared and distrbuted online means that for the first time ever, any brand can create its own content affordably and at scale.
For example, vom Saal et al. criticize Teeguarden et al. for not measuring the BPA content in the canned food they gave to their subjects, or identifying the brand of food because, they say, BPA content varies widely depending on the manufacturer.
It also explains why in recent years Francesa has successfully extended his blog brand by creating multi-platform content for the YES Network.
As I have mentioned, Twitter is a great tool for content distribution which helps build brand advocacy.
As customers explore and buy, deep content on platforms such as brand websites, should be in place.
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It is very much a fine line a given brand walks when it comes to branded content marketing.
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Just getting comfortable with your brand showing up in user-generated content on YouTube?
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