Last year, over half of brand communications was peer-to-peer, through earned media rather than paid media.
Candice CerroCandice Cerro is the brand communications specialist at Realtor.com and the resident expert on celebrity real estate happenings.
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"We will be talking more about content brands rather than network brands, " said Tim Hanlon, from brand communications firm Starcom MediaVest.
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All of which points to the new realities of brand communications.
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We then choose 25 from that point to present in person to our brand teams and our communications organizations.
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Manage social media outreach and explore an active brand ambassador network to spread communications.
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Morningstar brings a laser-like focus to all aspects of design, including its application to brand identity, products, communications, and the architecture and interiors of their workplaces.
It pinpoints the strengths and weaknesses a brand has in connecting with its consumers, providing the CMO specific insights with which to hone marketing spend and focus communications to drive relevance of their brand.
Robison also has responsibility for worldwide corporate marketing activities, including brand strategy, internal and external communications, digital strategy and hp.com, environmental sustainability, social innovation and customer intelligence.
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"If the strategy is to build bundled services, then yes, they should get rid of the Cingular name, " says Karl Barnhart, managing director at CoreBrand, a marketing communications company that measures brand value.
You should use and value every singe platform and element of your communications universe to define your brand experience.
The index found found that 80% of consumers are more likely to recommend a brand because it provides simpler experiences and communications.
Microsoft is almost a month into actively marketing its Surface tablet, its first branded smartphone, and a radically new and unique Windows 8, and the brand has settled into a comfortably routine communications strategy.
Finally, as customers engage with the product and the brand post-purchase, relationship channels of communications such as email and Facebook should be used.
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The argument that the communications function is best positioned to shepherd the brand of the future in the social sphere is nothing new.
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The platforms where communications happen are some of the most visible places where brand-building is now done.
Dorie Clark is CEO of Clark Strategic Communications and the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013).
He or she will be the first British monarch born in the 21st century or, as many communications experts are calling it, the age of the personal brand.
This is just one of the many internal and external communications channels we use to continually help our people build our global brand.
If you over complicate your businesses process or communications message, people will find it difficult to connect with your brand and share your story.
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Dorie Clark is CEO of Clark Strategic Communications and the author of the forthcoming Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press).
Dorie Clark is CEO of Clark Strategic Communications and the author of the forthcoming Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2012).
Dorie Clark is CEO of Clark Strategic Communications and the author of the forthcoming Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013).
American middle class families are gouged by high health costs, high motoring costs, high communications costs and companies escaping commoditization by (quite legitimately) inflating their brand proposition.
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Dorie Clark is CEO of Clark Strategic Communications and the author of the newly released Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013).
When Olivier Cavil took over as vice president of communications in 2009 he wanted to create a new look that matched the ideals of the brand.
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