What's the digital marketing strategy for brand Communications under economic transition?

经济变局下，品牌传播策略出现了什么新变化？

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Currently, the Group's core business, including Beijing Wuzhou Women's Hospital, the main business covers brand communications and integrated marketing, culture, education and other areas.

目前，集团核心企业包括北京五洲女子医院等，主要业务涵盖品牌传播与整合营销、文化教育等诸多领域。

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This system marks a break from the traditional "forcible publicity" approach to brand communications. It gives a distinct and intimate impression that psychologically appeals to customers.

这个系统改变了以往“强迫宣告”式品牌传达，而是赋予品牌新鲜、亲切的情感力量，实现品牌对顾客的心理感召。

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Last year, over half of brand communications was peer-to-peer, through earned media rather than paid media.

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"We will be talking more about content brands rather than network brands, " said Tim Hanlon, from brand communications firm Starcom MediaVest.

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