We ask chief executive of the Centre for Brand Analysis and "CoolBrand" council chairman Stephen Cheliotis for his six rules of cool.
Woods is still the most dominant brand in the sport, delivering nearly 50% more airtime for sponsors than McIlroy in 2012, according to a study done for Forbes by brand analysis and research firm Repucom.
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But when it comes to exposure, Woods is still the most dominant brand in the sport, delivering nearly 50% more airtime for sponsors than McIlroy in 2012, according to a study done for Forbes by brand analysis and research firm Repucom.
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There are numerous companies that focus on say, social media brand monitoring and audience analysis.
With so many years of using pivot points, John Person has developed his own unique brand of pivot point analysis.
The company did a lifecycle analysis of its Tropicana brand orange juice, which revealed that more than 50% of the lifecycle carbon emissions related to a single quart of orange juice is in excess use of fertilizer.
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The idea is to surface these recommendations without the brand having to do any deep complex analysis of data.
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Historically, generic firms have won about 80% of court disputes over brand-name patents, according to an analysis by Wachovia Securities.
Success in media-related brand building involves the right mix of market analysis, effective communication, the ability to build relationships, organization and persistence.
The bottom line to our analysis of Apple: a thoroughly delightful brand that consistently beats out competitors in meeting customer expectations.
The answer seemed to be this: If we can automate the analysis of what people say about a brand, then we can respond to the people who are unhappy with us.
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The stumbling block in this analysis is that the person who walks into a showroom to buy a brand new aluminium car is unlikely to capture all those lifetime benefits.
Crumbs perhaps grew too fast into suburban markets that couldn't support the brand, suggests John Gordon, principal at Pacific Management Consulting Group, a restaurant-industry analysis firm.
But a Consumer Reports analysis found that the FDA was as likely to warn about manufacturing issues at a brand-name drug factory as a generic one, Dr. Santa says.
Sentiment analysis is a commonly used tool for measuring what people are saying about a particular company or brand, but it has issues.
The magazine's analysis also found that, in general, patients report side effects at a similar rate for brand-name drugs as for generic versions.
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