Aside from draining financial resources, a flawed execution can cast doubt on management credibility, have a negative impact on morale, taint the brand, adversely affect external relationships, and cause a variety of other problems for your business.

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And in addition to learning about why lying is good, or why kids have a natural propensity to learn foreign languages, or whether chimps can talk, business executives are taking greater pains to communicate the right impression to customers in a tech-driven world where word-of-mouth can spread like wildfire to affect brand images.

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However, the mounting allegations against Armstrong have continued to negatively affect his personal brand, as well as that of his foundation, Livestrong, and sponsors like Nike.

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But how does the news affect the Apple brand?

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The global conversation is loud and powerful, and it can positively or negatively affect your, your brand, and your business.

FORBES: Connect

If it is deemed unprofessional or is not in line with your brand values, it can directly affect their decision to purchase or partner with you.

FORBES: Packaging Counts

Brian Wansink, director of Cornell University's Food and Brand Lab, studies how size and packaging affect consumption.

WSJ: Overeating: The Psychology of Small Packages

While the implications of the discrimination case for jurisprudence are potentially serious, it remains to be seen how long it will affect the more volatile world of brand perception.

FORBES: After Lawsuit, Wal-Mart's Brand Down Among Dems and Up Among GOP

Reports have indicated that Becker, a successful businessman, played a significant role in expanding the Vera Wang brand, and neither party has commented on how their marital split might affect the company's operations.

CNN: Will brides' love for Vera Wang fade?