And the fact that you can put some distance between the left and right speakers gives them an expansiveness that compact single-box models just can't match.
At the same time, there are legitimately successful companies emerging from the froth, and many are pioneering entirely new business models (I put Dropbox and Box at the top of this list).
To do that, it will not only have to give operators a credible Internet software platform but also work within their business models, which have involved a tight hold on settop box data.
Just before Christmas, the Royal Mail replaced it with an Elizabeth II box which means it is unaffected while the keys have been lost for the older models, said Mr Bach.