You attach it around your water bottle and it monitors your fluid intake, reminding you, with sounds and LED indicators, that, perhaps, its time to drink more water.
It turns out that PepsiCo is short of a full liter bottle when it comes to what the bottles are made of, so this move would appear to be going in the right direction for creating more powerful brand engagement.
Along with the distinctive flask-shaped bottle, it all makes for an appearance of down-home craftmanship rather than mass production.
Best drunk after less than a year or two in the bottle, it has a tangy, refreshing finish that begs another sip.
With the genie of nationalism now out of the bottle, it is difficult to say what may happen after the Russian election.
Boisset is also the producer of Yellow Jersey, the first wine that will be available in a 750-milliliter plastic bottle when it is launched in the U.S. later this summer.
To find it, turn into a tiny alley off the main Rynok Square and squirrel away from sight along old houses until you spot an oak door with a blue bottle over it.
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At a prior firm, we invested in a shampoo company with a beautifully designed bottle (it won multiple awards) that dispensed shampoo in the exact proportions the average woman needed.
If there is one date in the calendar when you can justify the expense of that really special bottle, it is Christmas Day, so for every course, I have recommended an outstanding wine for the discerning oenophile.
Okay, it might not be a physical message in bottle, but it is something almost as ambitious.
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Whether it is from a cellar or a temperature-controlled wine cabinet, the joy of pulling out a bottle and savoring it with friends over a meal, as its flavors subtly transform in the glass, is one of the most pleasing sensory experiences imaginable.
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They provided the familiar price point, put it in a familiar looking plastic bottle, but made it just a little smaller giving consumers less liquid while allowing them to raise price on the 2 liter package.
"Upon initial investigation, it appears it was a plastic bottle with dry ice in it that had exploded, " said Sgt.
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It is even rarer to find an intact glass bottle (the older it is, the more completely frosted over) or Roman Samian ware, so it is a thrill when someone finds a piece.
Once the genie was out of the bottle, what it was being used for--for example, our immigration disputes.
We could easily pour some milk into a plastic bottle, heat it up in the microwave and not think twice.
Then, as the ceiling continued to ooze hot molten foam, dos Santos grabbed the drummer's water bottle and aimed it at the fire.
But she was interested in the skin cream: the hostess sent her home with a bottle, and it gave her face a similar glow.
Bottle conditioning gives it a few extra bubbles as well as a yeasty aroma, and it goes down easy when you take the first sip.
And the probability of finding a match for the DNA on the mouth of the bottle, if it wasn't from Bayne, was one in 61, 000.
Turning briefly to sip my Patron XO, I turned back and saw that within 47 seconds John had created our bottle, sketching it out on a piece of paper.
The mash is fermented for three days which as you know gives you beer, this is then continuously distilled in 3 separate copper plated columns before it is shipped to California where really clean water (4 parts per million) from a well in Mendocino is added by our friends at Charbay before we bottle and deliver it.
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"I said, 'I can wrap it, but the bottle isn't going to make it, '" Mr. Miranda said.
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In Italy, where I can slide my mortar and pestle across a counter, brace myself, and move it to the table, the only thing that ever fell on my foot was a full bottle of Barolo, and it was three in the morning, I had been working late, and the fig tart in the oven was about to burn.
"It takes bottle to take a penalty when the crowd are booing, " Manchester United manager Alex Ferguson told Sky Sports after the match.
Better crack open another bottle now, before it is too late.
Spirits often last for years upon years, Mr. Bacardi says, so you shouldn't worry about hanging on to a bottle, even if it has been opened.
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