At PAX East 2013 in Boston, Blizzard Entertainment (a division of Activision Blizzard Publishing) is offering gamers the first chance to get hands-on gameplay with the new cross-platform free-to-play (F2P) game Hearthstone: Heroes of Warcraft.
FORBES: Blizzard Entertainment Embraces Free To Play Gaming With Hearthstone: Heroes Of Warcraft
Collectively, movie-based games have not been as popular as Electronic Arts' (nasdaq: ERTS - news - people ) sports-based titles or role-playing titans like World of Warcraft, made by Blizzard Entertainment, a unit of Vivendi (other-otc: VIVEF - news - people ).
For years now, Blizzard has been playing with how to allow the minutiae of a real-time-strategy game to translate into a true single-player narrative.
FORBES: Starcraft 2: Heart of the Swarm Delivers a Pitch-Perfect RTS Campaign
We'd also point out that MMOs aren't typically the most stable of sectors in the game industry -- outside of Blizzard juggernaut World of Warcraft, few are competitive if at all successful -- and playing one through OnLive would mean paying both for an OnLive subscription and a game subscription.
His post, a screenshot of his Diablo III experience, aimed to call out Blizzard to take action against message-spamming third party merchants, and to have a reasonable level of player-moderation.
FORBES: Will Diablo III's "Real Money Auction House" Put An End To Gold Farmers?
On December 21, our plane skidded into the heart of the former Austro-Hungarian Empire in a whiteout blizzard that made Vienna resemble an 18th-century snow-globe.
In the late 1970s, researchers from the Centers for Disease Control and Prevention studied six major snowstorms in Massachusetts (including the record-setting Blizzard of '78), and found that heart disease-related deaths rose by 22 percent in the week following a storm.
CNN: Shoveling snow? How to protect your back (and your heart)
Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q.
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As part of this new initiative, Blizzard has established the first-ever official global ranking system for its popular real-time strategy (RTS) game eSports.
FORBES: Blizzard Establishes First Ever Global StarCraft II ESports Ranking System
Following this declaration, Rob Pardo, an executive at Blizzard - the firm behind Diablo 3 and World of Warcraft - said that Windows 8 was "not awesome for Blizzard either".
Since the 2011 blizzard that dumped 20 inches on Chicago, the nation's third-largest city has had it pretty easy snow-wise, with a relatively mild winter last year and a slow start this year.
We also felt there was an opportunity there with a smaller size Blizzard -- which is our signature product -- to perhaps bundle it with a combo meal or a food meal, as well.
The storm is arriving just after the 35th anniversary of the blizzard of 1978, which paralyzed New England with more than 2 feet of snow and hurricane-force winds from Feb. 5-7.
With the Auction House feature of Diablo III now live, Donovan said Blizzard can make a big statement if they can keep a big user-base and run the real-money auction house.
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