The story will probably end with Barnett selling out to a big media company.
Class bias in newsrooms, say media pundits, is prevalent in big media all over the world.
Disney and other big media companies plan to launch the ABC In-Store Network next year.
Sullivan, who once excelled at partnering with Big Media brands, is now going it alone.
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Nevertheless, the value of media specialists to the big media service conglomerates is clearly growing.
Perhaps someday the big media conglomerates will come around to his way of thinking.
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Most big media outlets have murky ownership, leaving their journalists vulnerable to outside pressure and influence-peddling.
She distributed low-interest credits to big media companies, and tried to make friends with the army.
Ten years ago we dove headfirst into the Web while most of Big Media watched and waited.
The acquisition of blogs by big media companies can alienate the very readers they're looking to pull in.
For other big media companies, however, it is less clear whether spending huge sums on the Internet makes sense.
Most big media companies make most of their money from delivering moving pictures.
Meanwhile, other big media conglomerates are reconsidering the size of the hyperlocal opportunity.
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Big media companies also argue that a la carte would be bad for the consumer in the long run.
But most big media firms have decided to build their own on-line brands.
Every big media company, including Disney, Time Warner and Fox, takes the same approach and have for years.
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Big media firms make an easy target, so Mr Powell now hopes to shift the debate on to other ground.
Big media's problem is that it was built on scarcity: one newspaper in a city, three broadcast channels, ten radio stations.
As a longtime editor, recovered journalist, and former TiVo board member, Stewart Alsop knows a little something about how big media works.
Even with Big Media on its side, iPod challengers will still face a tough battle to take significant market share from Apple.
His opponents claim that the power of big media firms is rising.
Last year, Yahoo shares surged 12 percent on the news that another big media company was exploring a private equity-backed takeover bid.
Historically it has cut deals with big media companies, like a recent agreement to stream movies from Walt Disney in the years ahead.
Getting into digital media and video games will not be easy or cheap, however, since every other big media company wants to do the same.
In a big media state like Texas, name identification is important.
Almost all big media mergers provoke scepticism, given their troubled history.
So what do big media groups stand to gain from adopting a format that delights in promoting competitors' content, and relies on relinquishing editorial control?
They have been the hottest properties on the Internet since the middle of last year, and most of the big media companies' deals are with portals.
Along with America's other big media firms (apart from News Corporation, which earns about two-fifths of its sales overseas), it relies heavily on its domestic market.
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