Nor are the studios likely to tinker much with their carpet-bombing approach to marketing big films.

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The Nokia Theatre was far from full, because many of the 754 individual nominees and their teams were on the red carpet or still getting ready for the big show while the pre-show was under way.

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When Hollywood wants to let the world know a big movie is coming out, they roll out the red carpet.

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What about a great big bush of mauve-pink Daphne mezereum underplanted with a carpet of Crocus x luteus, in bright orange-yellow?

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If the drug works as expected, Morrow says, it will be possible to sell it without "carpet-bombing" salespeople into every doctor's office as a big pharmaceutical company with a glut of sales reps might.

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But Mordred -- big, proud, poor Mordred -- he leaned against me the next day after losing control and wetting the carpet for the first time ever, and Douglas and I leaned onto each other, hard and sobbing, when we heard the word "tumor" the day after that.

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