Researchers will also collect genetic and behavioural data from the subjects in order to build up a complete picture of the factors that influence the human psyche.

BBC: Scans reveal intricate brain wiring

Knack combines three fashionable trends: gaming, the use of massive amounts of data and the application of behavioural insights from science.

ECONOMIST: The gamification of hiring

Nobody wants 5, 000 data points back but if you can start to turn it into insights that can effect behavioural change, that's the next phase.

CNN: The wave of wearable computers