Another positive impact of technology on marketing is that it allows companies to store information about each customer in order to understand them more thoroughly using past behavioural data.

科技对市场的另一个积极影响在于企业能够储存每个客户的信息，通过客户以往的数据，以更彻底地了解客户的需要。

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It plans to use our speech patterns - not just what we say but how we say it - in conjunction with other behavioural data, such as how we type, to build up a more reliable picture of our identity.

该项目计划利用我们的语言模式——这不光包括我们说话的内容，还包括我们说话的方式——以及打字习惯等的行为数据，建立一个更可靠的身份验证体系。

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In this paper, the ripple effect in SDL is classified into functional ripple effect and behavioural one, and basic data flow relationship of SDL is formally defined.

本文首先将SDL中的波动效应划分为两类，即功能波动效应和行为波动效应，并形式地定义出sdl中的基本数据流关系。

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Researchers will also collect genetic and behavioural data from the subjects in order to build up a complete picture of the factors that influence the human psyche.

BBC: Scans reveal intricate brain wiring

Knack combines three fashionable trends: gaming, the use of massive amounts of data and the application of behavioural insights from science.

ECONOMIST: The gamification of hiring

Nobody wants 5, 000 data points back but if you can start to turn it into insights that can effect behavioural change, that's the next phase.

CNN: The wave of wearable computers