Growth in beer drinking in these new markets has suffered as food prices have spiralled.
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The other way to grow bigger profits is by acquiring businesses in emerging markets where beer drinking has boomed.
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In 2005, England and Wales ushered in the era of never-ending beer drinking by granting licenses allowing pubs to serve liquor round-the-clock.
Those fraternity parties featured only two activities: beer drinking and dancing.
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So beer drinking was one of the things that reminded the Sumerians that they were different from the people of the past who hadn't had any of the trappings of modern life.
While dirndls still give a nod to tradition with wide skirts, corsets and aprons, designers have given the outfit a modern twist with brighter colours, fresh design and a little extra room in the corset to allow for plenty of beer drinking.
The Netherlands is one of Europe's largest beer-drinking markets although sales have fallen in recent years as older consumers tend to favour wine.
The second is a slick, warm, redemptive comedy, written by and starring Dany Boon, a French comic, which overturns French prejudices about the beer-drinking, rain-soaked north.
They have also said they will be careful not to take decisions that harm the country's tourist industry, which depends on beer-drinking, beach-going and sometimes bikini-clad Westerners.
Because beer-drinking contests aren't allowed in some states, there are activities like chicken-dance contests for kids during the early evening and electric-slide dances later on at night.
This, on the heels of a beer-drinking contest that pitted an American against a Canadian and a guy from the U.K. The loser--the Brit--climbs into an enclosed waterslide that snakes along the restaurant's ceiling and sloshes into the lagoon outside.
Moments later, he called police when he spotted a man drinking beer in trouble-prone Farnum Park.
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This time, he merely sat in his palace, drinking beer and eating a lot of charcuterie.
Others, like a would-be dentist, are too busy celebrating and drinking beer to think about the future.
They spend the night following musicians into unnamed saloons and drinking beer until nine the following morning.
Thomas Jefferson wrote the first draft of the Declaration of Independence while drinking beer in a tavern.
But the teenage sons linger on in their dire neighbourhood, drinking beer, skipping school, lusting after local girls.
Off drinking beer and watching the game when they should have been working!
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Music spills out onto the streets and drunken 20-somethings are wandering around, drinking beer out of preposterously large plastic cups.
"Then I relaxed a little, went out to lunch, started telling stories while drinking beer" with a friend, a cancer epidemiologist.
Many of the ideas in the book relate to the pleasure we take from drinking beer, some more directly than others.
"The Germans have been drinking beer for many centuries, " he says wistfully.
Recreation at the end of the day consists of listening to Mexican pop music and drinking beer for a dollar a can.
Which is why drinking beer and then joking about it at a company meeting to build camaraderie with his employees makes perfect sense.
Seventeen of the students had piled into it, drinking beer and telling stories, said Will Jordan, a senior and one of the builders.
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He said he had been drinking beer and whisky and went into the tent "for some peace" when the complainant came in, he said.
"Seeing all these Scottish fans drinking beer in the streets of Liverpool was a bit of a shock for an 11-year-old boy from Pen Llyn, " he said.
This beach is also Tahiti's widest stretch of sand and if you tire of surfing, settle in for some sun worship and meet friendly picnicking Tahitian families or groups of young people drinking beer.
The loser of one popular game has to do a "forfeit, " such as singing "Puff the Magic Dragon" at the top of the mast, drinking beer through a snorkel and even swimming in shark-infested water.
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