But, it must also recognize that brand success cannot be measured in incremental steps.
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The progress of work has to be measured in terms of outcomes, rather than outputs.
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Gold can't be measured in the same way as other financial assets, analysts point out.
But its likelihood can be measured in terms of hundredths of a percentage point.
Sugar can be measured in the urine through a lab test commonly called a urinalysis.
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Speed is of the essence, as cycles between versions on mobile application can sometimes be measured in days.
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Earnings news matters immediately, the reaction time for a given stock can be measured in fractions of a second.
The true value of England's forests can never be measured in the price the government gets from selling them.
And the difference can be measured in far more than in tax dollars.
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Here is why Klout matters: one day soon, everyone interacting online will be measured in one, massive data-driven popularity contest.
If the stuff that comes over my electronic transom could be measured in weight, it would fill a large truck.
With the cloud, the time from an idea to a new product or service can be measured in months, not years.
In the coming years, they hope, the value of their early predictions should be measured in tens of thousands of lives.
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For borrowers such as these, the failure of the banks will not be measured in periods of a few dramatic months.
For residents in communities along the river, the damage has been far more devastating than can be measured in dollars and cents.
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Taking QE2 as an example, if this were the 1880s, the currencies of the major western countries would be measured in gold.
Sometimes the benefit can be measured in terms of new jobs created.
William's military career may well be measured in years, rather than decades.
Of course, audio can't truly be measured in pure numbers and specifications.
The success of the week can be measured in many ways.
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Importantly, institutionalization of all who appear insane with an eye on safety would be costly in ways well beyond what can be measured in dollars.
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This can be measured in dimensions, like credibility, respect and fairness.
The spill would be measured in square meters, not square kilometers.
Components of tobacco smoke such as carbon monoxide, nicotine, benzene and small particles can easily be measured in the air of a smoker's home or workplace.
It will be measured in the inspiration that you provide to our daughters and our granddaughters -- and to our sons and our grandsons as well.
You know that our progress has to be measured in the results that we achieve over many months and years, not the minute-by-minute talk in the media.
Khan and His Shrines warn that this so-called "Land of the Freak" is where only the strong survive, but it's a strength that can't be measured in muscle.
As a result, it is likely that the proceeds from the offering whose tax plan was ultimately enacted would be measured in the hundreds of billions of dollars.
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The slope of the yield curve can be measured in varying ways but is conventionally thought of as the long-term government bond rate minus the short-term government bond rate.
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Dr Smalley's success can be measured in the grumblings from scientists in other fields, and in the way the rest of the world has been scrambling to catch on.
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