Although sometimes populism sails close to the wind of dumbing down (a comic book showing a futuristic Artemisia, for example), the results can be imaginative.
Mowbray, who is unsure whether Scott Brown and Stephen McManus will recover from injury in time to make the European kick-off, recognises the need to be imaginative in the transfer market though.
They could be more imaginative in the type of bonds that they bring to the market, he says, for instance by offering shorter-term bonds if they have lower ratings.
Geoff Ford, chairman of two South Shields engineering companies, Ford Aerospace and Ford Component, praised the council for the plans, which he said needed to be "imaginative and bold".
"There is no doubt that we need more affordable homes but the difficult financial climate means that we have to be more imaginative and innovative in making this happen, " she added.
When Vince Cable and Chris Huhne talk of the need to be "imaginative" they are hinting that they believe the Treasury could indeed spend more bucks to boost demand and give the economy the stimulus it needs.
The end result will be a more imaginative, effective and rewarding experience for brands, agencies and the audiences they serve.
They also think the so-called "troika" - the European Commission, ECB and the IMF - should be looking for imaginative ways to help encourage structural reform and economic growth at the same time - for example, through temporary wage subsidies for new businesses, or programmes to support lending to SMEs.
China recently signalled it would be taking a more imaginative and aggressive approach to how it invests its war chest, including buying significant holdings in overseas companies.
"In the relatively short time that I knew him, I found him to be a vibrant, imaginative, enthusiastic and generous man, with a deep-seated desire to help his community and a boundless energy to get things done, " he added.
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"Disney Springs will be a timeless, vibrant place where Walt Disney World guests and local residents can relax, shop, dine and be entertained in an imaginative setting where they'll instantly feel at home, " said Tom Staggs, chairman of Walt Disney Parks and Resorts, in a Thursday press release.
There remains one problem that it is unlikely even the most imaginative curator will be able to solve at Tate Modern.
But to write it off as archaic or irrelevant would be to write off one of the most imaginative games ever designed.
"There are certainly imaginative ideas in which this role could be enhanced, " he added.
With good management and an imaginative programme I expect Turner Contemporary will still be going strong this time next year.
Of course, if we do ever find imaginative and scientific aliens, it'll be interesting to know if they write, or ever wrote, science fiction.
New Labour (if the economy plays along) can be judged more prudent than old Labour, but not much more imaginative.
This November, a selection of the most imaginative religious spaces completed within the last 3 years will be showcased at the World Architecture Festival in Singapore.
Back in Tangier, the most touching figure is Malika, an imaginative young girl who dies before any of her dreams can be realised.
There is huge interest in the proposal every time our imaginative CEO mentions it, so we are very confident it would be popular with passengers should it ever be introduced.
There needs to be a re-emergence of common sense policies towards young offenders combined with the imaginative use of social penalties for law breakers.
As such, the spots do a good job of hammering out an imaginative place for Heineken Light: not the beer for the man you want to be, but rather the beer for that really exciting guy who you genuinely do not want to be all the time, but sometimes secretly wish you could live as, for a day or two.
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For one thing, developers would be less keen to court long, cripplingly expensive public inquiries by proposing the kind of bold, imaginative designs that are helping to reinvigorate London's skyline.
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