There were undoubtedly some grumpy reactions from commuters, but spectators generally seemed to be in high spirits.

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Wii UK's YouTube vid (see continued) buyers seemed to be in high spirits at the Wii main launch event at the Oxford Street HMV retailer in London, where crowds were regaled as former English footballer Ian Wright (left) took on boxing champion Ricky Hatton (right) in a quick bout at Wii Boxing. (Wright was victorious, if you must know).

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Ordinarily, it would be a time for optimism and high spirits.

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"Don't say we can't laugh at ourselves, " says a local p.r. executive as she wipes tears from her eyes during a scene that could best be described as toilet humor encountering adolescent high spirits.

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Only 3% of the spirits market there is considered by industry analysts to be high-end, or at the "premium" level.

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