By using quantitative data contained in repositories such as the box score of a baseball game, their technology systematically converts the information contained within into a journalistic narrative that is indistinguishable from that produced by a human writer.
Marketo's Mr. Fernandez says this year he began getting offers for free luxury box seats from bankers, venture capitalists, potential auditors and business partners to San Francisco Giants' baseball games.
And the New York Yankees, who had the highest attendance in baseball last season (3, 765, 807), are increasing the prices of bleacher seats and and some box seats.