Eventually the B brand might mean something to do-gooder consumers.

FORBES: Rebuilding America

Even for a B-to-B company, brand image is important.

WSJ: Seoul Semiconductor's LED-Lighted Path

The brand has maximized what B-school types refer to as WTP, or willingness to pay.

WSJ: Patagonia's Founder is America's Most Unlikely Business Guru

The city is abuzz with brand-new Bistro B, a showpiece of local and innovative culinary trends.

BBC: Qu��bec City��s hottest restaurants

The first comedy night is on Thursday 4 March 2010 with Paul B Edwards headlining with Scott Denyer, Gareth Brand and MC David Whitney.

BBC: Why comedy night is a laughing matter for Tavistock

The holiday season is (a) upon us and (b) often the deciding factor in whether a given brand had a successful year or not.

FORBES: Competition Promises To Be Fierce For Brands This Holiday Season

But I do know a few things about names, and about names in politics, and what I know is: (a) brand names sell in politics, and (b) like in showbiz, it may not matter what you say as long as they spell your name right.

FORBES: Is The Bush Name A More Important Legacy Than The Bush Library?

Relying less on catenaccio, the name for the stifling brand of defense played in Italy, than sides in the top tier, Serie B teams often appeal to the purists because of their more open, less predictable games.

WSJ: Sassuolo on Brink of Promotion to Italian Soccer's Serie A