Party B could appoint the color, brand and package of products or neutral packing.

产品的颜色，商标，包装由乙方指定或中性包装。

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Jeroen B. Jacobs: Consumers of China pay attention to the big brand very much, for example, Nike, Adidas, a lot of people wear too in U. S. a.

杨亚伦：中国的消费者很注重大品牌，比如，耐克，阿迪达斯，在美国很多人也穿，但是不象中国那么强烈。

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Now Bank a is a franchise under the brand of Bank b.

现在A银行是B银行的品牌下的一家特许经营银行。

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Eventually the B brand might mean something to do-gooder consumers.

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The brand has maximized what B-school types refer to as WTP, or willingness to pay.

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