Radical cost reduction in the auto sector is mirrored in other areas like telecommunications equipment.

FORBES: Welcome To The $2000 Car: What Difference Does It Make to You?

The real hotness is going on in the former: the T30 packs a 3-inch touchscreen LCD, 3x zoom and 7.1 megapixel CCD, along with face recognition for beefing up auto focus and auto exposure, high ISO digital shake reduction and some stylus-based frivolities.

ENGADGET: Pentax debuts a pair of 7 megapixel Optios, the T30 and M30