Can BlackBerry inspire that authentic community and cheaply mobilize a colossal resurgence of its fan base?

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One of their most valuable brand assets is their authentic community of brand-fanatics united by their common love for the brand.

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Building connections and a community comes from being not only authentic and topical, but most importantly being seen as creating value, not noise.

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Mr Obama would be the first to admit that it took a certain audacity for a former community organiser to run against an authentic Republican war hero in 2008, when America was at war on two fronts.

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Effective pro-bono initiatives feel authentic, springing naturally from an alignment between employee interests, community needs and company programs.

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"The intelligence community has informed the president that they believe this is authentic, " he said.

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Since arriving in Prague over a year ago I have done my best to become a member of the authentic life of the city, including the small but dynamic Jewish community.

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The reason is little to do with cheap rent and authentic pints of Guinness, partly because there is already a buzzing community of people working for tech giants like Google, Facebook and Apple, and mostly to do with the breathtakingly-low rate of corporation tax (12.5%) the lowest in the Eurozone.

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