Can BlackBerry inspire that authentic community and cheaply mobilize a colossal resurgence of its fan base?

FORBES: What Will It Take To Boost BlackBerry? A Definition Beyond Function

One of their most valuable brand assets is their authentic community of brand-fanatics united by their common love for the brand.

FORBES: USEFUL > SIMPLICITY TRUMPS ALL

Building connections and a community comes from being not only authentic and topical, but most importantly being seen as creating value, not noise.

FORBES: 5 Steps to Make More Money Online