The young company received "Best Mobile App" and "Audience Choice" awards upon their launch on stage at the TechCrunch Disrupt SF Battlefield.

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The audience choice award went to Kytabu, led by Antony Ndungu.

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We describe a brand as being a collection of perceptions in the minds of the audience that enable choice.

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Some in the audience said they faced a choice between leaving early and missing the last trains home.

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It is so well hidden as to eliminate any risk of push-back from those affected, it is an incremental cost incurred by those who have no other choice because they are part of a captive audience.

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The big disadvantage of this choice, however, is that it limits our audience to gamers.

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Obama told the audience in this Denver suburb that there's a clear choice in this election.

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MS. PSAKI: Well, any opportunity you have to lay out the choice the American people are facing to a large audience is a good opportunity.

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Dean also touched on education, drawing gasps from the audience when he asked the legislature to help him craft a school choice bill, citing a "lack of equity" for those who are dissatisfied with their public school.

CNN

With any debate or presentation, keep in mind that your goal is to persuade your audience that you, or your company and its products and services, are the right choice.

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