These buyers' aesthetic preferences are shaped as much by Apple iPhones as high-performance cars, and many of them have been drawn to the understated lines of Audi's design and details such as the cars' high-tech multimedia systems.
No surprise, he has already started making a mark at Audi, suspending plans to produce the all-electric R8 supercar (too expensive and impractical) and initiating the design of multiple new models (Audi declined to give further specifics).
Combined with Scandinavian design features that aim to differentiate Volvo from German rivals such as Audi, BMW and Mercedes, Volvo hopes to boost sales in China in particular, in part to compensate for weakness in Europe.