These buyers' aesthetic preferences are shaped as much by Apple iPhones as high-performance cars, and many of them have been drawn to the understated lines of Audi's design and details such as the cars' high-tech multimedia systems.
No surprise, he has already started making a mark at Audi, suspending plans to produce the all-electric R8 supercar (too expensive and impractical) and initiating the design of multiple new models (Audi declined to give further specifics).