We polled over 5, 000 U.S. consumers on their perceptions of 150 leading businesses, ranked according to different types of attributes that matter most to them in establishing a reputation.

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And thinking about what we said earlier about the types of attributes, our data shows that the GOP scores much better on the rational attributes we tested, while it fares far worse on the emotional ones.

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Then we look at more nebulous attributes, such as country of registration, past utilization (types of flights, average lengths of flights and frequency of use), corrosion potential based on the region where it was based, importation costs and regulatory compliance, to name a few.

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Spengler attributes this poke in the eye to a cold calculation by the Pacific rim types that the United States is no longer the region's dominant economic power.

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This approach is also better for the broader range of content (product types, specific brands or destinations) that each individual receives based on unique predictive attributes.

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