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We polled over 5, 000 U.S. consumers on their perceptions of 150 leading businesses, ranked according to different types of attributes that matter most to them in establishing a reputation.
FORBES: Toyota: From Recalls to Relevance
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And thinking about what we said earlier about the types of attributes, our data shows that the GOP scores much better on the rational attributes we tested, while it fares far worse on the emotional ones.
FORBES: The Republican Party Has A Brand Problem, And We Have The Evidence To Prove It
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Then we look at more nebulous attributes, such as country of registration, past utilization (types of flights, average lengths of flights and frequency of use), corrosion potential based on the region where it was based, importation costs and regulatory compliance, to name a few.
FORBES: What's The Best Jet For You? (Part 3)