These companies get exclusive sponsorship rights for their categories--that is, the right to associate their brand with the games.
By associating with the event, the brand is able to associate with this brand and build an expectation of value.
The ads have a decidedly hip vibe and aim to associate the brand and the LS sedan with a lavish, cool lifestyle.
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Add to that the exclusivity of these products that makes consumers associate a brand with that specific retailer and it makes it hard not to include Sears on a list of retail visionaries.
Of course, those are exactly the vehicles whose redolence Lincoln is trying to wipe from the minds of any American consumers who are old enough to associate the brand with the huge luxury battleships like the well-used model driven by McConaughey in Lincoln Lawyer.
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What is the value for Barclays beyond awareness when they have no cultural message people associate with the brand?
Keep your efforts authentically connected to what people already associate with your brand.
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As a Marketing Associate for a brand-new start-up, I recently launched a crowd-sourced funding campaign to bring in contributions from interested funders and get the word out about our website and mission.
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What are your ultimate goals and what word do you need to associate with your personal brand to reach them?
If we revisit the worm meat example, a brand might re-associate this rumor with positive information by suggesting it is a delicacy used in French cuisine.
Like any good brand manager, Russell Griggs, executive director of Scotland the Brand, is hoping to get consumers to associate certain desirable qualities with Scottish produce.
"We have spent heavily to establish our brand image and didn't want to associate ourselves with anyone who would jeopardize that, " says Mitchell Handler, director of North American sales for Italian handbagmaker Francesco Biasia.
Those surveyed were asked if they associate the appearance of a phone with a particular company or brand.
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The Arsenal brand developed under Wenger guarantees that most will continue to associate Arsenal with lively and attractive football for the foreseeable future.
According to JD Powers and Associate, consumers with higher disposable income are now excited by the Ford brand and are willing to pay the higher price associated with its vehicles.
That's 240 per year. (McDonald's counters that it has lost just 90 franchisees in 2002, many for innocuous reasons like retirement.) Cold comfort for anxious franchisees: While 30% of all restaurants fail within the first year, just 8% of brand-name franchise locations go under, says Christopher Muller, associate professor of restaurant management at the University of Central Florida who studies franchises.
Mr. Kumar: We really needed to associate ourselves with an organization that would showcase our technology but at the same time give us high brand visibility.
While brand-based TLDs may see some form of success, it will not be the type that most associate with domains, which is typically based on scaling and growing business.
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