"We never expected to win, we just had fun with it," says Harvard's Nicole Pereira, 26, who received her MBA in May and is now associate brand manager for Dom Perignon in New York.

“我们没想过能胜利，我们只是乐在其中，”哈佛的Nicole Pereira说。他26岁，5月获得MBA学位，现在是Dom Perignon在纽约的品牌经理。

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Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business.

相反，该公司的研发主管瑞斯基希望他们可以将这个品牌与全球通信和商业的新世界联系起来。

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These companies get exclusive sponsorship rights for their categories--that is, the right to associate their brand with the games.

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By associating with the event, the brand is able to associate with this brand and build an expectation of value.

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The ads have a decidedly hip vibe and aim to associate the brand and the LS sedan with a lavish, cool lifestyle.

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