But in many cases, slowing sales have as much to do with perception as reality.
And as we all know, perception can be as important as reality.
This is when we read and hear in the media about a possibility so much we begin to accept it as reality.
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And despite relatively high energy prices, as well as the widespread acceptance of global warming as reality, those political decisions will not come easily.
Stock markets dutifully took off, only to fall back within days as reality sank in and investors realized the real estate collapse continued unabated, along with the unfolding carnage.
For the last 20 years, Garofalo, who made millions for her work in stand-up and in such films as Reality Bites, The Cable Guy and 200 Cigarettes, over the past twenty years, has likely been filing her taxes as single.
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They are small steps, but in a much-needed direction toward making economic customers as prevalent in reality as they are in strategic plans.
Economists attempt to make the fudge factor as grounded in reality as possible, but instrumental variable analysis inevitably requires the analyst to give short shrift to the hard data and make assumptions about the differences between two populations, and how external factors (like insurance status) affect them.
As is her wont, Livni treated her opponent's observation about an unpleasant reality as equivalent to creating that reality.
Maybe our brains work as much to tune out reality as they work to tune us into it.
As operational reality clashed with its investment plans, Army leaders constantly changed the requirements driving programs.
People use perception as their reality even when it represents no real value at all.
More recently, it has branched into buzzy new areas such as augmented reality and mobile health initiatives.
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Or are they dismayed with stress testing as a reality that the Fed imposed on them last month?
His older brother is a New York State Trooper, who serves as his reality check for the security schemes.
"It's just taken as the reality" that most wealthy Indians are cheating, he said, adding that he pays everything he owes.
McArthur said several different networks have reached out about broadcasting games, as well as creating reality shows focusing on the league.
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Data reduction (compression and deduplication), once only implemented in backup storage, is showing up in some shops as a reality for primary storage.
Various technologies such as augmented reality, multi-modal interactions, gesture based interfaces, surface computing etc. are means to achieve immersive interaction experiences for end customers.
It has been easy and fun to imagine what the S4 might do but as the reality gets nearer, earlier doubts about the S4 are re-surfacing.
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Or will refusing to take part in what might be viewed as a reality TV spot make Paul appear like the only grown-up in the room?
Having established modern architecture as the reality of contemporary life, he also reduced it to a set of rigid aesthetic rules stripped of its revolutionary social and technological meaning.
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As the reality of Hamas' win set in, American and Israeli leaders -- including hardliner Benjamin Netanyahu, who is running for Israeli prime minister -- began sharing their concerns.
In an interesting Bloomberg TV interview, legendary interest-rate expert Jim Grant dispelled that notion that European central banks are doing little, as in reality they are printing massive amounts of money.
And what societies believe about how fluid they are matters almost as much as the reality: if America's poor ever start to believe they will never get rich, the place will be heading for trouble.
With innovative features such as Augmented Reality, personalized and contextual Live Tiles and beautiful app design, enabled through the rich Windows Phone UI, we believe Nokia consumers will love this exclusive one stop shop for entertainment.
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For it is here that the signal is really chopped into Leonardo-like categories before it finally emerges, by processes as yet poorly understood, as what the possessor of the brain in question perceives as visual reality.
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