It was better suited for blending with other instruments and voices, and because of the slide, better able to play real melodies, as opposed to simple fanfares.

NPR: Young Tuba Player Gets Nod from Phila. Orchestra

Washingtonians passed another initiative that requires a supermajority, as opposed to a simple majority, in the legislature to raise any tax at all.

ECONOMIST: Ballot initiatives

After WiFi achieved great success, Bluetooth was spun as a technology for simple "cable replacement" (as opposed to wireless technologies that don't replace cables?).

ENGADGET: blogger-avatar

An upcoming one-way pager will be a relatively simple addition, as opposed to a planned MP3 and digital music encoder and decoder from Innogear.

CNN: module

Can the root causes of the violence be pinned on bad politics as opposed to simply bad kids, bad parents and bad morals - "criminality - pure and simple"?

BBC: England riots: The return of the underclass

Things like that could be something as simple as non-traded real estate investment trusts, or secured floating-rate income, as opposed to fixed income or bonds.

FORBES: Investing Secrets of the Ultra-Wealthy

Marketing at its core is a simple profession: Find the groups of people interested in your product and tout the benefits (as opposed to the features) that appeal to each respective group.

FORBES: Don't Worry About Big Data; Sweat The Small Stuff