The company has partnered with dozens of prominent software developers for applications that integrate more closely with the social network.
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Apple is also opening up the ability to write applications for the iPhone to outside software developers.
The group released a set of standards, called OpenSocial, that allows software developers to write applications that work with any social network that participates.
Mr. Page's comments come one day before the start of Google's annual conference in San Francisco for software developers who create applications for Google's Android and Chrome computer-operating systems.
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In producing applications for mobile phones, independent software developers historically have faced a big challenge: how to write software that works across phones without buying every device and testing their software on it.
So programmers and software developers have been creating applications, but it's only available on those two devices.
While customers streamed by to grab iPads, software developers who had created applications for the new device were eager to talk to the reporters who had come to cover the frenzy.
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Handset and device vendors will be able to ship new types of devices (smarter smartphones, tablets and other consumer devices), which will increase their revenue, and software developers will develop and sell new applications.
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He spread the blame to carriers that have tightly controlled the devices that can work on their networks and to software companies that have prevented developers from building applications.
Verizon Wireless has opened an innovation lab to work with software developers so there will be many new applications that take advantage of the new broadband capabilities at system launch.
Qualcomm recently unveiled a platform and software development kit that allows developers to build new applications that bring online and offline worlds together.
These tips and software tools will help developers understand how much bandwidth their applications consume when performing certain functions.
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Mr Gates believed this could weaken the applications barrier to entry by usurping Windows as the main platform for software developers.
The last element that will help Apple hit its 2008 sales target of 10 million iPhones is slated to be unveiled Thursday: a software kit that will help third-party developers construct applications for the device.
Mr. Lee added that he expected there would be facial-recognition applications available on Glass in the future, possibly created by third party software developers.
And with the S4, Samsung has introduced a host of built-in software applications (and enabled a great many more from third-party developers) that American consumers may or may not turn out to value.
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Software developers in the meantime are hoping Apple will start allowing applications, like instant messaging, that are always running in the background even when the phone is in sleep mode or being used for something else.
The bulk of the keynote address was taken up by developers showing off applications they'd built for the iPhone using a software developer kit Apple introduced in March.
The potential applications for this dual-screen hybrid are fascinating, and hopefully both game and software developers are able to unleash their creativity and show us what the Taichi is capable of.
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With new releases of Flash Platform tools including an AIR 2.5 software development kit (SDK), developers can build mobile and multiscreen applications for smartphones and tablets, while maximizing design and development productivity.
Because a single person can successfully develop and distribute software applications, the experience with the system is highly personalized for a large number of developers.
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Software developers will add new capabilities to cards by programming the payment network to link online applications to specific payment events.
Equally important, software developers can engage with Android, or an Android-based system, to build new applications to add functionality.
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