It assumes you've done this elsewhere, like in the desktop version of iPhoto before syncing with iCloud, Apple's remote file syncing system, or in the Photos program on the iPhone or iPad.

WSJ: The Digital Solution: Letting Your Fingers Do the Photo Editing

Eazel, a company founded by several ex-Apple employees, debuted a new file management system with a URL-based naming scheme called Nautilus, which should give Mac users a more familiar way to access and manage their files in the Linux environment.

CNN: Linux making Mac inroads

Of course, Apple offers its own texting, file-sharing and video system that helps consumers to avoid SMS charges when they communicate with other iPhone owners.

FORBES: Android Smartphone Users Consuming Twice As Much Data As iPhone Users

With over 400 million active credit card accounts on file, Apple had a prime opportunity to convert its customers using a sleek mobile payment system tied to the iPhone.

FORBES: Apple Unveils Faster, Thinner iPhone 5 With 4-Inch Retina Display, LTE Support (Live Blog)