When technology is available and you fail to embrace it to maximize efficiency in competition and operations, you turn off consumers and disappoint your loyal fans.

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So, what can you do when logic and reason fail to prevail?

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When you talk to people who think like you do, you end up thinking the same, and you fail to see reality.

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When these corporations and wealthy Americans fail to pay up, who do you imagine is forced to bear the fiscal burdens in their place?

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Like council tax on homes, the bills fail to adjust downwards when you fall on hard times, and nor do they rise when income booms.

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When a business model is threatened you can adapt, use the force of law and protectionism to save you, or fail.

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