"I think the big deal is that it's not a big deal, and I think that's cool, " Washington said.
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But going into something knowing that it is (literally) not a big deal, and that there is a face-saving exit route, is not always the best way to make people hungry for success.
Rabbi Zerach Greenfield, a broker and scribe who shuttles between New York and Israel, counters that it is no big deal to produce a light, readable scroll.
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And for the typical American family, it is a big deal.
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"It's a very big deal, and we hate the situation is the way it is at the moment, " Mr. Dotson said.
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And we may say, well, why is it a big deal whether a precinct is open on Johnson Street or on Smith Street.
These moves may seem small-bore compared to gun laws in many other countries, but they are a very big deal here, and it is hard to see how the ban on assault rifles will get past Republican (and indeed some Democratic) opposition in Congress.
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If he is convicted and does time in prison, it would be a big deal.
It is a very big deal as people use more and more mobile devices to communicate and access remote computers.
After watching the still-unresolved partisan battle over the fiscal cliff, it is increasingly hard to imagine Congress and President Obama reaching anything like a big budget deal next year.
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It is potentially a big deal for BYD, the auto- and battery- maker he founded and runs.
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No saving and loading and no respawning as if it were normal, the fact that you come back is a big deal within the context of the world.
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For football owners in particular, the stadium deal is the big differentiator, and it's the only thing a local owner can really control.
If, on the other hand, his experience is isolated and all is well otherwise, I wouldn't make a big deal out of it -- especially given the Sudafed exposure.
Big data is a big deal because it offers answers to questions that were previously unobtainable and insights into behavior that can provide the foundation for better products and services.
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To understand why the voters would consider the emergence of an unapologetic foe of Progressivism to be such a big deal, it is useful to look back on the elections of 1976 and 1980.
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