An example of an application that does not work well in a simple cloud environment is a shared database, such as the typical Oracle database application, where the information is one big block of data that needs to be manipulated all the time by many computing processes and where access to the shared data needs to be synchronized and managed.
Even with these safeguards, the Netflix app is an example of an innovative application that may both benefit and be handicapped by its ties to the iPhone.
As an example, a potential application for an auto manufacturer pushing test drives on its website could be able to measure the value of all test drives booked on the site, and the value of those booked after being referred from social media sites.
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Mr. Braun also mentioned Flipboard as an example of a delightful application that aggregates content from various sources.
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Another common example might involve an application for regulatory permission to market a new pharmaceutical, where there is an arguable error or even falsehood, but where the officer has no actual knowledge of the error or falsehood.
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It allows users to record a whole sequence of actions taken on their screen - a demonstration of how to use an application, for example - and then share it with friends for comment, or just for fun.
As an example, Derek Snyder, a Microsoft senior product manager, demonstrated an in-the-works Windows Phone application for British Airlines that pushes notifications such as flight arrival and departure times right to the app.
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But if an organization that runs four separate application delivery functions, for example, could consolidate them on a single application delivery controller, it could reduce the total number of devices from eight to two.
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For example, Stacy Blackman, co-author of The MBA Application Roadmap and an M.
For a more dramatic example, consider the following: An investment in Riverbed Technology (RVBD), a developer of software to accelerate application performance and data transmission speeds on WANs, would have generated a 6x return, versus an investment in Clearwire (CLWR), a provider of portable high-speed wireless broadband services, which would have generated a 0.3x return.
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