Anexample of anapplication that does not work well in a simple cloud environment is a shared database, such as the typical Oracle database application, where the information is one big block of data that needs to be manipulated all the time by many computing processes and where access to the shared data needs to be synchronized and managed.
Even with these safeguards, the Netflix app is anexample of an innovative application that may both benefit and be handicapped by its ties to the iPhone.
As anexample, a potential application for an auto manufacturer pushing test drives on its website could be able to measure the value of all test drives booked on the site, and the value of those booked after being referred from social media sites.