What animated Hunt was an almost naively simple belief in everyone's personal desire to be happy.
For most Nordstrom customers, checking out with a mobile POS is an incredibly intuitive and almost shockingly simple experience.
On these shifting sands, the only solid ground Ms Kay offers is almost too simple for criticism: namely love.
Their landing system, borrowed from Pathfinder, was almost laughably simple: Rivellini and Steltzner just wrapped the rovers in air bags.
Other types of marketing messages that worked online are almost deceptively simple.
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"I like Joel Greenblatt's The Little Book That Beats the Market because of its (almost overly) simple explanation at the beginning of the book, " said Jason Thomas, chief investment officer of Aspiriant.
Where Sherrod was heading slowly and awkwardly was a simple, almost banal, unobjectionable goal.
He is also fond of ambitious analogies and, at times, can make simple arguments almost willfully obscure.
By contrast, his line drawings that accompany some of his early works are astonishingly simple, almost delicate.
Liking something on Facebook is a simple, almost mindless way to pass time on the social networking site, which says it has more than a billion users worldwide.
The reason is simple: Almost none of the art being acquired, exhibited, bought and sold in the Gulf challenges the cultural values or ideals of the royal patrons who are fueling the boom.
It is almost certainly not so simple.
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And while it used to require a certain set of characteristics to thrive as a bully, the internet makes it simple for almost anyone to graduate from cowering weakling to kicking virtual sand in the face of friends and strangers in no time.
Using Kratos as an example, his first level one super is a simple dash that almost always catches only one opponent.
"They are very poetic, just simple flowers, almost weeds, " Kanevsky says.
Software-wise, the basic experience is almost exactly the same: intuitively simple, but still quite flexible.
Adding wireless to almost any device has become relatively simple.
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As to editing, which video makes almost costless, he recommends this simple but effective discipline: each evening, watch everything you have shot that day, without using the fast-forward button.
Partly, it is because African leaders and foreign donors have been almost equally indifferent to smallholder farmers and simple improvements to soil and seeds.
Its heroes were almost impossibly cool, its premise both simple and brain-boggling, its design and special effects familiar and groundbreaking at the same time.
An apparently simple premise can escalate into almost anything and by doing things you always discover more things to do and get more deeply involved.
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Simple issues its customers an almost plain, white debit card.
Many forces abetted the confusion over this very simple if horrible crime, which was almost surely a robbery gone wrong.
"He always described himself as a simple man - that's become almost legend, " said Mr Simpson, the Lowry's head of visual art.
In simple terms, economic value-added is almost entirely defined by the sum of wages and profits.
The riskiness of that bet was underestimated because almost everyone from bankers through regulators to politicians missed one simple truth: that property prices cannot keep rising faster than the economy or the ability to service property-related debts.
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He used simple words to tell stories so lean they were almost translucent.
Simple's search functions are superior, with almost a Siri-like quality.
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