So why does this all matter for ethical business thinkers and CSR professionals?
The belief that we all matter equally carries powerful implications.
Gravity attracts all matter on Earth toward the planet's center.
If all matter were dark, it would have collapsed a lot (and, of course, there would be no humans around to observe what is going on, since people are made of normal matter).
Religion comes from the period of human pre-history where nobody - not even the mighty Democritus who concluded that all matter was made from atoms - had the smallest idea what was going on.
As images and stories put us in awe of nature's destructive power, it may be worth a moment to marvel at the force of gravity that governs the behavior of all matter, from the waters of Lake Pontchartrain to light.
When all the annihilations between matter and anti-matter particles had occurred (an event that took less than a second) what was left was all the matter that we see around us.
It is all a matter of hedging risks, a lesson taught in Finance 101.
It has also mapped the distribution of all the matter in the cosmos.
BBC: Planck telescope: A map of all the 'stuff' in the cosmos
From the beginning of our lives to the end, this movie says, feelings are all that matter.
But even if this question is solved, it will not reveal what all dark matter consists of.
The confusion and hurt feelings seem to be all a matter of taking that quote out of context.
But when someone says ALL lives matter, it can sound like that person is dismissing the specific pain behind the slogan.
If the eyes of beholders are all that matter, there seems little question how the debate will come out.
For Mr Caldwell this is all a matter of too little too late.
Bank officials will say it's all a matter of appearance - and degree.
And then I wrote a letter to everyone who wrote, explaining my position, so that's all a matter of record.
But the level at which these emissions become dangerous, and the effects that can be expected, are all a matter of debate.
In the very large cloud centers, where we run the Windows Azure, Office 365, Xbox Live and Bing services (among others), application service levels are all that matter.
In the time since, the NRA has become even more extreme, even more paranoid, even more ensconced in its self-reinforcing world in which guns are all that matter.
All of these things are true, all elements matter, and any number of different lessons can be learned by looking at the matter from a slightly different perspective.
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Amazingly, this is all a matter of the public record.
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Facebook will say that it is all a matter of tweaking the algorithms, but once again, advertising creates a conflict of interest in terms of crafting a universal algorithm.
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It's all a matter of balance and good nutrition.
CNN: Five 'eating better' foods to slip into your diet in '10
The process is also capable of transforming virtually all plant matter into liquid fuel, whereas typical ethanol refining uses only the fatty acids that make up around 10 percent of the mass of dried plants.
How does all this matter for policy?
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But if the interest rate is the basis on which all investments, or for that matter, all spending decisions are made, and the interest rates are being distorted by central banks, then that means that all valuation is plunged into chaos.
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