Our boots are made exactly the same way as a pure custom, all handmade, the same number of man hours, the hand stitching, the inlays, the tooling, but I do more at a time, buy more skins at a time, so I can do it for less.

FORBES: The Best Handmade Cowboy Boots You Can Buy Right Now

"The farmers are inundated with slick, high-tech messages, so we made a warm, human message with a handmade feel to cut through all the high- tech chitter-chatter, " says Willett.

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Many makers are handmade artisans who create crafts of all sorts.

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All of the books, cards and paper are handmade using natural fibres such as flowers, sugar cane, banana leaves, cactus and coconut husk.

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And this year we decorated it -- we call it our Joining Forces tree, because the decorations -- the main decorations on the tree are handmade ornaments from military kids who live in bases all across the world.

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Ryan creates all the designs, sources all his own leathers, mainly from Italy and the US, and has his boots painstakingly handmade by a team of fastidious Mexican bootmakers, 16 people whose total production is 8 or 9 pairs a day.

FORBES: The Best Handmade Cowboy Boots You Can Buy Right Now