Our boots are made exactly the same way as a pure custom, allhandmade, the same number of man hours, the hand stitching, the inlays, the tooling, but I do more at a time, buy more skins at a time, so I can do it for less.
"The farmers are inundated with slick, high-tech messages, so we made a warm, human message with a handmade feel to cut through all the high- tech chitter-chatter, " says Willett.