We'll talk with an editor from Adweek about this in just a few minutes.
Diverse publications such as AdWeek and the NY Daily News weighed in with withering criticism of the campaign.
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Last week I was approached by AdWeek and asked who would win the hotly contested Burger King review.
But Adweek, citing the same sales figures, takes the opposite view.
The effort began 16 months ago, according to Adweek, when Bradley sat himself down before a group of outside-the-Beltway advertising executives to seek advice.
The privately-held portfolio powerhouse has one million members and also host portfolios for LinkedIn, AdWeek, AIGA and all the leading design schools.
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Last year Adweek reported a surge in branded entertainment.
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An AdWeek article that highlighted Wible's comments also noted that, according to Nielsen, 82% of broadcast TV viewing and 90% of cable viewing still takes place the day a show airs.
On the same day that AdWeek came out with its report on the top 10 earners in advertising, The Wall Street Journal publishd an article about the rise in pay for the CEOs of the biggest 350 companies.
Print ads running in publications like The New York Times and The Wall Street Journal, along with online sites like CNN.com, Wired.com, AdAge.com and Adweek.com today show the software company playing up the wide array of creative and technological services it offers on devices like the iPad.
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