The idea has "a whiff of desperation about it" is the consensus of the media buyers interviewed by AdWeek, writes that publication's Ki Mae Heussner.

《广告周刊》的基利•梅•赫斯纳称，该杂志采访了一些媒体买家，他们一致认为，这个计划“有点绝望的味道”。

youdao

We'll talk with an editor from Adweek about this in just a few minutes.

NPR: Pick 'Em Up, Lock 'Em Up: Getting Tough On Gangs

Diverse publications such as AdWeek and the NY Daily News weighed in with withering criticism of the campaign.

FORBES: A New Campaign From Summer's Eve Creates Yet Another Controversy

Last week I was approached by AdWeek and asked who would win the hotly contested Burger King review.

FORBES: McGarryBowen Wins Another Huge Account