It said in April 2012 that it would roll out limited use of adverts.
The same "surprise" element was highlighted as the reason most people complained about adverts.
As for unskippable adverts - there's always a cup of tea to be made...
Adverts from the tramcar's time in Cambridge are still visible but other parts require more attention.
Van Persie will now star in television adverts, billboard hoardings and other marketing BT Sport schemes.
Adverts have been placed in rural areas calling on goat owners to sell their produce.
The campaign is being delivered through radio adverts, posters, leaflets and an advert on Facebook.
Rival traders claim the Department of Environment should have placed newspaper adverts about the scheme.
And that in turn may make them "like" Facebook's adverts just a little bit less.
Mr Walker is also critical of Google's response to removing adverts offering unlawful services.
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Road safety charity Brake said it was "extremely disappointing" that television adverts were being cut.
Police investigating the murder of 17-year-old Jay Whiston have launched two targeted Facebook adverts.
Mr Merrill said the company pledged never to intermingle search results adverts without clear signposting.
But a few words now about adverts one hopes will not be seen again.
The money would be made from adverts and sales on websites that followers click through to.
On Thursday, Tesco took out adverts in British newspapers apologising and promising to investigate.
Dr Hogg said previous job adverts placed in newspapers had typically generated four to five applications.
Sounds like a job for the IBM pixie dust which featured in its adverts some years ago.
Adverts encouraging people to invest in east Kent are appearing on London buses and at underground stations.
At the time Volkswagen said the "highly stylised and choreographed" adverts were not intended to condone violence.
Several peers drew attention to the role played by adverts in helping early diagnosis of serious conditions.
Seeing these adverts on TV could be the perfect way to get people talking about the issues.
Affected companies are running their own adverts on the New York subway emphasising the importance of "choice".
It has taken out full-page adverts in Washington newspapers warning that a Sprint-Softbank merger would threaten national security.
Adverts warning of the potential danger have been taken out in national and local press, said the spokesman.
In full-page adverts being run in 10 US newspapers, the multinational drinks maker makes light of the accusation.
Mr Matthews was famous for playing the leading role in his company's adverts, which featured his mansion home.
Buses across Belfast will carry adverts calling for women in the city to take up their screening invitation.
So in this sense what is being sold is your attention, the opportunity to show adverts to you.
He began running a barrage of television adverts, where he has an advantage thanks to his prodigious fundraising.
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