The campaign said it was not buying any television advertising time for the spot.
Upfront advertising is when advertisers buy their advertising time at the start of a season or a set advertising sales period.
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House Speaker Newt Gingrich is challenging television networks to provide free advertising time to fight drug use, in hopes of creating a "virtually drug-free world" by Jan. 1, 2001.
However, the big winner of the event--because it's far more than a game--didn't buy any advertising time for its base brand, but accumulated many minutes and millions of dollars of value.
Super Bowl advertising time is very expensive.
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Tempur-Pedic distributes its mattresses through 4, 430 furniture retail stores in the U.S. (and 3, 300 international stores), as well as through its Web site and via telephone orders generated by its television infomercials shown late at night when TV advertising time is the cheapest and insomniacs are most likely to be on the prowl for a solution.
Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions.
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With an engaged following, you create an endless line of opportunities to recoup your investment in the advertising every time you publish new content.
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At some of her magazines, such as Time, advertising revenues are down by around 30% compared with this time last year, according to Media Industry Newsletter.
"In this new age of real-time advertising, it's not about eyeballs, " he notes.
However, the new real time advertising auction system that the company is bringing out might well change some part of that.
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All would have to contend with the need to give six weeks' notice to local authorities, during which time advertising is banned.
Because the companies rely on user queries to target advertising, shortening the time that search engines keep such records may cut into advertising revenue.
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Most importantly, they believe Meredith's no-nonsense culture and roots in consumer marketing might finally enable the kind of cross-brand advertising buying that Time Inc.
Specifically, the company purchasing a PPC campaign pays the advertising publisher every time an advertisement, such as a text link or banner, receives a click.
By comparing sales data to advertising spending over time, Nissan can plot a demand curve showing the points at which a campaign starts to gain and lose steam.
Whether Schmidt overstated the future possibilities of display advertising will be seen with time, but what the report on European internet advertising makes clear is that display is the new frontier.
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On December 2nd moneychangers began advertising for the first time a rate exceeding 6, 000 roubles to the dollar.
Auction-based platforms allow ad agencies and marketers to place advertising in real-time, when it appears most relevant to consumers.
He has spent most of his time and advertising budget talking about the economy, rather than the more polarising social issues that often arose in the primaries.
In a speech earlier this year, he cited the importance of precision-target advertising, real-time search functions, e-commerce, revenue-sharing with third-party software and games developers as well as payment for digital content.
Today, All Things Digital reporter Peter Kafka says the search giant is announcing the acquisition of Invite Media, a New York-based ad technology company (known also as a demand-side platform) that helps marketers buy and deliver, in real-time, advertising to audiences they want to target.
Facebook has also been touting its Facebook Exchange advertising product for real-time bidding.
During her time there, advertising revenue has increased almost 10 percent and circulation is up 27 percent.
Logically we know that advertising dollars should follow consumer time spent on media.
Essex are advertising for a full-time "strength and conditioning" coach after a season beset by injury problems to the seamers.
If younger gamers spend the most time, an advertising-driven model may be more profitable than a purely virtual goods-based approach.
At the same time, negotiating advertising deals is becoming tougher because of consolidation, both among clients and among media owners.
Newspapers across the world are considering the best way to make money from the internet, particularly in a time of falling advertising revenues.
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