But the reality of running for president is you got to be good at raising money because money buys speech, advertising, message.
"There are unscrupulous people out there who are advertising jobs on message boards and notice boards, " Scott said.
This incorporates spending only on display and search advertising and excludes message-based formats.
The lower screens are dedicated to New York City's local street life and communities, with local advertising and community message boards as well as the telephone.
Yet the Obama Administration has consistently undermined its own message by advertising that it believes a military option would be ineffectual, by failing to provide Israel with reassurances that it needn't consider its own military options, and by first resisting sanctions until Congress passed them and then handing out waivers to those same sanctions.
Of course the goal of advertising has always been to present the right message to the right consumers but the current form of television advertising that was ushered in during the Mad Men era is a blunt instrument in an age of computer controlled laser surgery.
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Regional managers were empowered to make calls on things like pricing and the message communicated in local advertising.
TfL successfully argued it breached its advertising policy by containing a controversial message "likely to cause widespread offence to the public".
Aside from the confusion generated by the two different models (RT and Pro) with ostensibly very different buyers yet much in common, the most confounding decision has been the message in all the advertising.
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The greater the brand awareness, the less brand message frequency (and therefore advertising investment) is needed.
You need to give up a measure of control, difficult for news veterans reliant on editing hierarchies and advertising executives determined to lock down the message.
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Well, truth be told I have always been an advertising and branding sycophant, rooted in my carefully curated and organized collection of car ads from old magazines, back when glamour and humor were part of the message and mechanism for automotive advertising.
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While the desire to pair humor with a commercial message has a long history in advertising-- Burger King's creepy King character and Bud Light's "Real Men of Genius" being sterling examples--the PR industry has demonstrated a sluggish embrace of yucks as a vehicle to deliver a message about companies, brands or issues.
An advertising campaign is also being launched to get the message across that litter louts will be fined.
The Conservatives are repeating that message in a blitz of radio and television advertising, as well as planning rallies across the country.
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This does not necessarily warrant increased advertising spending, but rather effective communication of a targeted message in order to increase consumption per user.
The NRA last month launched an advertising campaign aimed squarely at this group, sending a strong message.
In the biggest trial yet of wireless advertising, confectionery giant Cadbury's will soon kick off a text message competition involving up to 65 million chocolate bars.
McClusky argued that like signs posted in yards advertising alarm systems, signs that warn the homeowners have guns would get the message across, he said.
Randomizing who receives the message does not determine an influencers ability to change behavior (which is why they had a low conversion rate), it may only show how susceptible the recipient is to a message from a random person (e.g. like traditional advertising).
They described targeting advertising as the analysis of data about a population to determine who should receive a persuasive message, how, when and for what reasons.
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Simply put, because they are more reliant on advertising, other ISPs cannot afford to offer a free product that blocks their advertisers' message, nor is it likely they will openly acknowledge the undeniable annoyance factor.
This means trying to spread the message by word of mouth still considered the most-powerful form of advertising.
The message from Romney's strategists - huddled over national and state polls, sifting advertising buys and reports from the field - is the same.
"There is a greater emphasis on advertising and a greater interest in media events over which the candidates have the most control of the message, " Clark said.
One of them, Abr Aheem, posted a message in Arabic on a Web site translated as "the terror.com, " advertising that the Electronic Al-Qasam Brigade would be conducting an attack.
For brands the GIF is an appealing advertising method due to the eye-catching nature of the format along with its ability to convey a message quickly.
Today, Twitter's main advertising unit is called a "promoted tweet, " which looks like a regular tweet a message of 140 characters or less and shows up in some users' Twitter accounts or when any Twitter user executes a search on Twitter.com.
Lamar Advertising, the company that owns the billboard, told CNN affiliate KUSA that the group who paid for the message wants to remain anonymous.
There are myriad expenses involved in delivering Provenge, but the message should be clear: using a tried-and-true tactic like direct-to-consumer advertising might have helped Dendreon avoid some of the ensuing mess.
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