And I think the same holds true for advertising and in this case, TV advertising.
This bodes well for an advertising firm attempting to make their case on the importance of advertising no matter the economic climate.
Now, being the creative advertising fanatic I am, I often put a given topic in the context of advertising and in this case, television.
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Sinclair Broadcasting, which owns TV stations, is also temporarily depressed, in this case by the advertising slump.
Upstarts such as NJOY, Vapor and Logic are spending more on marketing and advertising, to make the case for their products as a viable smoking alternative.
We wish on behalf of the advertising industry to make it clear, in case there is any ambiguity explicit or implied, that we do not condone advertising on unsavoury websites and that neither advertisers nor their agencies are complicit in 'cyber bullying'.
Similarly in the case of Disney while advertising revenues for its media networks increased by 4% between 2007 and 2011, the affiliate fee grew by a staggering 44%.
This industry has almost doubled the amount that they spend on marketing and advertising their product since we resolved our case with them.
His colleague, chief executive Alastair Hamilton said he acknowledged why the executive had reduced advertising but said he believed a special case should be made for Invest NI.
If that is the case then, why are online advertising revenues so much lower than in the west?
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It remains to be seen if social media applications of this sort are a good value for advertising dollars, but if it is the case, Starz has a big headstart on their competitors.
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Such is not always the case, particularly when humor is incorporated into advertising.
Regardless, this war of superlatives is bound to yield an interesting legal legacy, as the results of this case will define the limits of false-advertising laws.
But in the case of Brazil, the removal of outdoor advertising may well have helped catalyze brands and the Brazilian ad industry to make a giant leap into digital.
The trial court opinion in this case expressly acknowledged the competitive concerns associated with keyword advertising.
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Worse case for Monster: perhaps a forced tweak to advertising or a change to warning labels.
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The Advertising Standards Authority said it would investigate such claims on a case-by-case basis if a complaint was made.
In the case of the local newspaper, they have an advertising sales force who may have already called on the merchant.
They've put advertising on their vending machines and even on the tiny earplug plastic case, along with marketing schemes using mobile phone codes to direct consumers to web sites to view more products.
The FTC has tried and tried again to restrict advertising of "deceptive" diet products, but there is a case to be made that all diets are deceptive in that they tend not to work for long.
By coupling its online advertising smarts with mobile Linux software, Google could insure that a business case exists for mobile Linux.
Siskind, a founding partner at the law firm Harvey Siskind LLP in San Francisco, who isn't involved in the case, says if Macy's doesn't win the case under the doctrines of trademark law, it is possible the retailer may be able to win the case on other grounds, such as unfair competition or false advertising.
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The refunds announced Tuesday stem from a case originally filed in 2010 against NBTY for making false and deceptive advertising claims about their nutritional supplements.
The opportunity to offer targeted advertising based on a user's location should help these and other firms win a slice (or in Google's case, expand its slice) of the huge market for local advertising.
Just Imagine if the CMO of a company told the board that they are investing millions in advertising but the agency agreed to forgo all or part of its profit margin in the case of failure.
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Advertising can be highly creative, and not do the job it was hired to do: in this case, help save a wounded brand.
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