And in that case, what role should an advertising agency play?
在这种情况下，广告代理机构应发挥何种作用？
Clearly, Yahoo has not been able to exploit social media or prove the case that leadership in display advertising and being number two in search advertising is a synergy business.
显然，雅虎没有能够充分利用社会化媒体，也未能证明，在展示广告业务的领先地位和在搜索广告业务中位居第二是一项彼此增进的业务。
He also makes a convincing case for charities to spend far more on advertising, perhaps even selling shares to pay for it.
他还举出了一个有力的案列来说明慈善组织也需要大笔的广告费用，甚至还需要卖掉部分股票来支付广告费。
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